ZPB would like to thank the members of the expert panel for their time and input. Their experience and expertise was invaluable in producing this website. For more information about the project visit the About page.


Dr Ian Abbs

Medical Director, Guy’s and St Thomas’ NHS Foundation Trust

Ian became Medical Director at Guy’s and St Thomas’ NHS Foundation Trust in January 2011. As a full member of the Trust Board he is accountable for strategic and operational objectives at one of the UK’s largest teaching hospitals with a yearly turnover of over £2 billion, 13,000 staff and 2 million patient contacts per year. As Medical Director, Ian’s leadership portfolio includes clinical standards, governance, risk management, research and development, and medical education and training. Ian has recently completed his Executive MBA at Judge Business School, University of Cambridge, UK.



Jake Arnold-Forster

Chair, the expert panel

Jake has been involved in healthcare for over 20 years. He is an entrepreneur, consultant, non-executive board member, founder and Executive Chairman of COBIC Ltd and a former Chief Executive. Through his consultancy Carradale, Jake works with a variety of organisations from both the private and public sector, linking them together allowing them to maximise each other’s potential. Jake manages and advises companies using expertise and experience from the industry and through this has developed a broad network across the private, public and voluntary sector both in the UK and internationally. Read Jake’s blog, 5 reasons to buy health IT from smaller companies in 2016.



Rob BerryRob Berry

Head of Innovation and Research, Kent Surrey Sussex Academic Health Science Network

Twitter: @KSSAHSN

Web: Kent Surrey Sussex Academic Health Science Network

Rob Berry is the Head of Innovation & Research in the Kent Surrey Sussex Academic Health Science Network (AHSN). Rob is the link with industry for the AHSN and provides market access advice to companies to help develop realistic and cost effective strategies and plans.



Jenny Blundell

General Manager, Women’s Services, Guy’s and St Thomas’ NHS Foundation Trust

Jenny is currently the General Manager for Women’s Services at Guy’s and St Thomas’ Hospital. She started her career in the NHS in 2006 as a Graduate Management trainee and since then has held a number of operational and strategic roles in the NHS and overseas. Jenny is starting a new role in early March as the programme manager for the London digital Heath accelerator. She is passionate about digital health and supporting both SMEs and the NHS to rapidly realise the benefits from this emerging sector.

Jenny has an MBA from the London Business School and a Masters in Healthcare management from Manchester Business School. Read Jenny’s blog, Calling all NHS general managers: why you should work with a digital health SME.



michael_brooksDr Michael Brooks

Chief Medical Officer, PatientSource

Web: PatientSource Ltd

PatientSource Ltd is a team of NHS doctors who have designed and built a revolutionary electronic patient record (EPR) system, called PatientSource. NHS Doctors and Nurses love our EPR because it makes their work easier and their patients safer.




Jonathan Cutler

UK Adviser, Health 2.0

Twitter: @health2con

Web: Health 2.0

Jon Cutler serves as the UK Adviser to Health 2.0. which promotes, showcases and catalyses new technologies in health care through a worldwide series of conferences, code-a-thons, and prize challenges. It has introduced over 500 health technology companies to the world stage, hosted more than 15,000 attendees at conferences and code-a-thons, awarded over $8M in prizes through the developer challenge programme, and inspired the formation of over 110 new chapters in cities on six continents.


peter Greengross copyDr Peter Greengross

Medical Director, The Learning Clinic

Twitter: @VitalPAC

Web: The Learning Clinic

The Learning Clinic is a healthcare improvement organisation with an objective to provide clinicians and hospital managers with accurate and real-time patient information, at the point of care. Its award winning system VitalPAC enables real-time access to observations, assessments, pathology and radiology reports and more, enabling faster escalations and care.


jontyDr Jonty Heaversedge

Chair, Southwark Clinical Commissioning Group

Twitter: @NHSSouthwarkCCG

Web: Southwark Clinical Commissioning Group

Jonty is the CCG Chair and has been a GP in Southwark for 12 years and prior to this trained as a GP in South East London.

Jonty is passionate about the importance of involving and empowering patients – both in the management of their own health and in the work of the CCG, ensuring that all commissioning decisions are effectively informed by Southwark residents. Jonty is the clinical lead for integration and plays a role in clinical leadership for quality and engagement. He takes a leading role in engagement – both with CCG member practices and the public.


Bruce Hellman front copyBruce Hellman

CEO, uMotif

Twitter: @uMotif

Web: uMotif

uMotif is one of the UK’s leading digital health companies, activating patients and care teams to improve quality of life, treatment outcomes and patient experience.

uMotif’s clinically tested personalised digital tools help patients track their symptoms, medications, outcomes and general health, to improve self-management and enhance shared decision making with care teams. It is live in 14 clinical conditions in the UK, USA and Australia including cardiology, oncology, neurology and mental health.

Felix_Jackson_High-Res[1] copyDr Felix Jackson

Founder and CEO, medDigital

Twitter: @medDigital

Web: medDigital

DefinitiveDx is the new way for doctors to share and discuss complex patient cases. DefinitiveDx enables doctors to find the definitive diagnosis and best management option for every patient.



Chris Jessop copyChris Jessop

CEO, Expert 24

Web: Expert 24

Expert 24 is a leading international provider of consumer and provider facing digital health and decision support solutions. Expert 24’s aim is to improve the accessibility, affordability and quality of care – leveraging technology to enable essential change in healthcare delivery models. Expert 24’s clients are some of the world’s largest healthcare organisations including United Health, Mayo, WebMD, BUPA, AXA and Philips.




Alex Kafetz

Chief Operating Officer, ZPB Associates and member of the National Information Board

Twitter: @ZPBLtd

Web: ZPB Associates

Alex is chief operating officer at ZPB with responsibility for leading on data projects, growing the business and managing the accounts of some key clients.

A strong advocate of the publication of information to improve healthcare performance, Alex gave evidence to the public inquiry into Mid Staffordshire Hospitals NHS Foundation Trust. Alex is a member of the National Information Board, the DH Transparency Programme Board and the Waltham Forest CCG Patient Participation Board.

Simon Lilleyl[1] copySimon Lilley

Commercial Director, Yeovil District Hospital NHS Foundation Trust

Twitter: @YeovilHospital

Web: Yeovil District Hospital NHS Foundation Trust

Following various UK and overseas roles at British Airways, Simon moved to launch the Flybe brand in 2001, spending 13 years as Director of Marketing & Retail Sales, then in 2015 joined Yeovil Hospital as Commercial Director. Simon, an unusual commodity in the NHS, is now bringing this wealth of consumer led experience into the public sector, driving existing and new revenue streams, leading the rapid move to digital channels, developing new commercial partnerships, and supporting the transition to one of the UK’s first whole population Outcomes Based Contracts through the formation of an Accountable Care Organisation.

Parker MossParker Moss

Chief Technology and Transformation Officer, Virgin Care

Twitter: @VirginCare

Web: Virgin Care

Parker is a technology strategist and Chief Technology and Transformation Officer for Virgin Care – an independent provider of NHS services and integrated care in the community sector. Virgin Care operates over 240 commissions nationally and looks to work with innovative technology companies to improve the quality of patient care, the clinical experience and the productivity of our services.


Barnaby PerksBarnaby Perks

CEO, Ieso Digital Health

Twitter: @Ieso_Health

Web: Ieso Digital Health

Ieso Digital Health provides evidence-based cognitive behavioural therapy online. Therapy is delivered in real time, with patients meeting a BABCP accredited therapist in a secure online environment, at a time and location that is convenient to them. The use of technology and written communication improves patient choice and offers more widespread access to effective mental health therapy, with excellent clinical outcomes.



Hilary Rowell

Associate director, ZPB Associates

Twitter: @HilaryRowell1

Hilary Rowell is a health strategy and policy expert who has worked on issues around the development of digital health from various perspectives – advising digital health SMEs, working with AHSNs and as strategy lead for NHS Choices in its early days. Hilary compiled the advice and messages for this campaign before relocating to Melbourne, Australia



helen-rowntree headshot copyHelen Rowntree

Head of Digital Services, NHS England

Twitter: @rowntron

Helen is the head of digital services for NHS England, responsible for strategy for public facing digital services across health and care. She also leads on digital skills and NHS England’s approach to apps.




Oliver Smith 3copy copyOliver Smith

Director of Strategy and Innovation, Guy’s and St Thomas’ Charity

Twitter: @GSTTCharity

Web: Guy’s and St Thomas’ Charity

Ollie joined Guy’s and St Thomas’ Charity in November 2010 in the newly created role of Director of Strategy and Innovation and is responsible for the design and implementation of the Charity’s strategy. He leads the Charity’s funding programme, investing £100m in any five year period on radical innovations to improve health and healthcare for the local population and service users.


Harpreet SoodHarpreet Sood copy

Senior Fellow, Chair and Chief Executive’s Office, NHS England

Twitter: @hssood

Web: NHS England

Harpreet is currently Senior Fellow to the CEO of NHS England. Harpreet’s key projects at NHS England include healthcare prevention with the implementation of the NHS Diabetes Prevention Programme, innovation and digital health policy where he is currently leading on the Wachter Review and transformation of care for the elderly population.


Holly Sutton 

Founder and Strategy Director, Journalista

Web: Journalista

Holly is the Founder and Strategy Director of public relations agency Journalista, a values led PR agency that specialises in making complex issues clear so people talk about them more.

Before founding Journalista six years ago Holly worked as a political and policy journalist, a public sector comms professional and European Parliament press attache. Throughout everything Holly works on she is motivated by creating unique, quality content that ignites real changes in the world. Read Holly’s blog, 5 steps to amplifying advocacy of your SME to accelerate its growth.

Tracey Watson 3copyTracey Watson

Head of Commercial and Partners, NHS England

Web: NHS England

Tracey heads up the Commercial & Partners Team for Digital Technology within NHS England. This primarily involves working with partners across the DTT Portfolio to ensure effective delivery, corporate governance, specifically providing investment and commercial leadership. Tracey is leading on developing a number of digital programmes exploring how technology and innovation can be exploited and adopted to play a critical role in health care, to provide better outcomes for patients and create efficiencies for the NHS.


Tom Whicher 2[1] copyTom Whicher

CEO, DrDoctor

Twitter:  @DrDoctorApp

Web: DrDoctor

DrDoctor is a patient focused company, with a background in acute operations. Their vision is to transform the way care is delivered. To build technology that will allow the NHS to do more with the same resources. To help a generation of informed, relaxed patients in their journey through healthcare. DrDoctor work to give hospitals and their patients better visibility and control over clinic appointments. We do that using patient facing online, smartphone and SMS appointment management tools tied directly into local hospital administration systems.

Andy WilliamsAndy_Williams_960_x_640

CEO, Health and Social Care Information Centre

Twitter: @hscic

Web: Health and Social Care Information Centre

Andy has spent his career working in a range of progressively more senior roles at large international technology companies. In the last 15 years, he has led very large technology services organisations in companies such as IBM, CSC and Alcatel-Lucent. Much of his work in these roles was in technology-led transformation carried out for other well-known international companies across a wide range of industry sectors including financial services, telecommunications, government and manufacturing. He takes a great interest in how organisations adapt to embrace new technologies and how technology can change the way people buy goods and services and generally interact with organisations.

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